Samy for Brands

The ad for Honor’s new phone

Yesterday, we were at the UK launch of the new Honor 7 smartphone. It’s a great phone. It has some really cool features, and as we said in our hands-on, loads of talking points. So how is this piss-poor effort the advert for it? When they played this at the launch last night, my palm hit my face before we were even five seconds in. By the end, I was full-body cringing. And THEN, the room erupted in applause. Seriously, I mouthed to my friend in the audience? Seriously? ...