Samy for Brands

This Ridiculous Frankenwatch Embodies Everything The...

Much has already been said about the new mullet watch by Nico Gerard. The watch, called the Pinnacle, costs $9,200 and is essentially a metal band with two watches attached to it. On one side you have an automatic three-handed “chronograph” with Swiss movement and, on the other side, an Apple Watch. The entire thing is so ludicrous that I suspect someone in Switzerland is trolling us all today but, on the other hand, it is completely indicative of why Switzerland is losing the battle for...