Samy for Brands
image: The Business Strategy Behind Adidas's 'Star Wars' Li... by techmeout

The Business Strategy Behind Adidas's 'Star Wars' Li...

The specialty sneaker market isn't quite as intense as it once was, but sneakers remain a force in the fashion market. The trend is heating up again, though, as sneakerheads and Star Wars fans start to rejoice while rocking their very own pair of R2-D2 sneakers. On Wednesday, Adidas unveiled its latest arrival: Customizable Star Wars-themed sneakers. Starting at a $100 ($60 for kids) price point, you can create your collector's item by choosing an arrangement from various colors,...