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image: THE 2015 NIKE MAG by jason

THE 2015 NIKE MAG

Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further. The resulting Nike Mag reinvented the conventional lacing system, integrating it into an inimitable design that became...

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