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image: Facebook Will Deliver Highly Targeted Ads To Third-P... by fragilemilk

Facebook Will Deliver Highly Targeted Ads To Third-P...

Facebook on Tuesday launched Audience Network, a new mobile ad network that will deliver highly targeted ads to third-party apps. Audience Network ads will come in three formats: banner, interstitial (full screen with a prompt), and "native" (which, Facebook says, are designed to "fit seamlessly"). The social network claims early partners have already seen higher rates of engagement. Walgreens increased its reach by 5% and click-through rate by four to five times. HarperCollins...