Samy for Brands
image: Bookatable Tests Foodies’ Appetite For iBeacons In U... by greedygop

Bookatable Tests Foodies’ Appetite For iBeacons In U...

iBeacon, the Bluetooth Low Energy technology that is being used by businesses to push offers and other messages to customers’ smartphones when they are in the physical vicinity of a small pinging device, is starting to see some decent traction. Businesses like Shopkick (recently acquired by SK planet for $200 million) have now rolled out some 7,500 of the devices across its retail footprint in the U.S., with ambitions to have the largest Beacon-based network for retailers in the...