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image: Mobile Ad Startup AppLovin Acquires German Ad Networ... by greedygop

Mobile Ad Startup AppLovin Acquires German Ad Networ...

AppLovin is setting up its European expansion by acquiring German-based mobile ad network Moboqo. Palo Alto-headquartered AppLovin helps mobile developers find new customers by targeting ads at people similar to the existing user base, then it continues engaging those customers with personalized, retargeted ads. Co-founder and CEO Adam Foroughi told me a few months ago that the startup’s gross revenue had reached a $100 million run rate. When discussing the acquisition earlier this...