Samy for Brands
image: Jonny IV Wants To Be Nasty Gal For Men by smartsnisps

Jonny IV Wants To Be Nasty Gal For Men

Today marks the launch of yet another ecommerce brand focused on men’s apparel, as Jonny IV joins ranks with Buck Mason, Frank & Oak, and many others. Founded by Eugene Kang, the former head of ecommerce at Forever 21, Jonny IV is different from other brands in that it focuses on street wear as opposed to a single look, like the preppy Frank & Oak, basics-focused Everlane, or the always minimalist Buck Mason brand. Everything from Jonny IV is sold exclusively on the website,...