Samy for Brands

Simulacra

A simulacra of nature. "Today abstraction is no longer that of the map, the double, the mirror, or the concept. Simulation is no longer that of a territory, a referential being, or a substance. It is the generation by models of a real without origin or reality: a hyperreal. The territory no longer precedes the map , nor does it survive it. It is nevertheless the map that precedes the territory - procession of simulacra - that engenders the territory, and if one must return to the...

Passions