Samy for Brands

How To Pronounce The Hardest Names In Fashion

Our playful take on pronunciation teaches you how to speak your international fashion alphabet, from Azzedine Alaïa (AH'ZE'DEEN AH'LAI'AH) in Paris to Zegna (ZEN'YA) in Milan. This is how top supermodels say these things, so look, listen and learn! Once you've mastered all 26, you'll be ready to stroll confidently into any of the world's most exclusive boutiques and start a very chic conversation. Directed by Barnaby Roper, styled by Michelle Cameron and narrated by lush lips Lindsey...