Samy for Brands

Volcom 2014: TRUE TO THIS

A motion picture celebrating America's First Boarding Company http://www.volcom.com/truetothis When Volcom was founded in 1991, it was the first company to combine surfing, skateboarding and snowboarding under one brand. This way of life influenced the "Youth Against Establishment" style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent...

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