Samy for Brands
image: The Problem With Your Elevator Pitch And How To Fix It by free-genius

The Problem With Your Elevator Pitch And How To Fix It

At a recent networking event, I walked up to woman who, like me, was trying to balance a plastic tumbler of wine, a plate of cheese, and a handful of business cards. We laughed at our shared predicament, put down our plates and introduced ourselves. “I’m Robin,” she said. “I’m Deborah,” I replied. “So, Robin…what do you do?” Suddenly, she broke eye contact and stared up at the wall, as if something were written there. Without expression, Robin recited, “I help busy professionals live...