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Startups: Keep It Simple, Stupid

Why some startups soar to great heights while others stumble and fall is almost impossible to answer without digging into the detail of each, on a case-by-case basis. So many factors affect success — from funding and timing, to experience, execution, competitive landscape and even luck. There is also the strength of the idea itself, and whether the competition is better, faster, stronger than you are. But strip back some of the complexity and there are some basic overriding principles that...