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image: HOW TO STRUCTURE A MARKETPLACE by tomi-col

HOW TO STRUCTURE A MARKETPLACE

Editor’s Note: The following is a guest post by Simon Rothman of Greylock Partners. Rothman is particularly passionate about Marketplace technology (Etsy, Kickstarter, Airbnb, etc) and how to garner success in that category. Marketplaces are endemic to the consumer web: Largely popularized by eBay, we’ve recently seen quite a few variations on the theme, like young guns Etsy, oDesk, Airbnb, and Kickstarter. Old or new, the two elements that bind all marketplaces are network effects (a good...

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