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image: EVALUATING DIGITAL MARKETPLACES: 10 FACTORS by tomi-col

EVALUATING DIGITAL MARKETPLACES: 10 FACTORS

Since Benchmark’s investment in Ebay 15 years ago, we have been fascinated by online marketplaces. Entrepreneurs accurately recognize that the connective tissue of the Internet provides an opportunity to link the players in a particular market, reducing friction in both the buying and selling experience. The arrival of the smartphone amplifies these opportunities, as the Internet’s connective tissue now extends deeper and deeper into an industry with the participants connected to the...