Samy for Brands
image: Beyond the install: 10 keys to driving sustainable mobi by jorge_lana

Beyond the install: 10 keys to driving sustainable mobi

The path to building a breakout mobile product comes with an entirely new set of rules. As users increasingly shift their attention from websites to mobile apps, your strategy for acquiring and engaging customers needs to change. The Web’s traditional techniques to attract and keep users through SEO and social generally don’t work as well on mobile platforms. Organic and paid channels are evolving quickly, are highly fragmented, and are often transient. Last week, we hosted an informal...